August 25, 2016
When the Community Foundation’s Morris County Committee made a grant to Jersey Battered Women’s Service (JBWS) to help launch the Yellow Card Campaign in 2014, it was with the goal of increasing awareness of dating-related violence and, importantly, supporting a culture of safety and respect.
We are glad that JBWS’s 2015 Annual Report confirms that the campaign has made important progress to date.
“On top of the 8,068 teens reached in 2015, we presented to an additional 5,780 teens in the first half of this year,” said Patty Sly, JBWS’s Executive Director. “Students and athletes report a significantly enhanced understanding of the dating abuse issue, and in terms of taking action, the teens report greater knowledge about safe next steps and resources available for assistance. Specifically spiking in the results is the perception of coaches as knowledgeable resources in dating abuse situations.”
JBWS continues to use the Yellow Card curriculum with teens throughout Morris County schools and teams, and is already scheduling presentations for the fall.
The Annual Report also shares a story emphasizing the importance of the campaign:
According to JBWS, though estimates of dating violence vary, a 2013 study funded by the National Institute of Justice found the following results from a sample of middle and high schools in New Jersey, New York and Pennsylvania:
- 33% of students responding reported experiencing psychological dating abuse
- 18% reported experiencing cyber dating abuse
- 21% reported experiencing physical dating violence
- 9% reported experiencing sexual coercion