Dawn M. Lauer
Dawn M. Lauer
Dawn Lauer most recently served as Executive Vice President and Managing Director at MWWPR, one of the world’s leading independent PR and marketing agencies.
She oversaw all integrated programming and was called upon by CEOs and marketers for deep specialization in positioning and reputation management, executive eminence building, thought leadership, and internal communications. She built the agency’s multiple seven-figure division Business to Business practice from the ground up, and developed the agency’s proprietary brand positioning methodology, StoryCore™.
Lauer’s work is recognized as “the corporate voice” behind many of the world’s most recognized brands in aviation, healthcare, professional and financial services, and technology, including JetBlue, Pfizer, Deloitte, Hughes Network Systems, America Abroad Media, and many others. Lauer serves as strategist to a range of public, private and not-for profit clients across all aspects of reputation.
Lauer’s professional development includes immersive leadership and business skills training at Harvard Law School. She holds a bachelor’s degree in marketing and communications from Villanova University and is a member of The Honor Society of Phi Kappa Phi. She commits her personal time to family and community with Holy Trinity Roman Catholic Church on New York City’s Upper West Side.